]> http://www.kai-mai.com/tags/live Nodes containing the tag live en http://www.kai-mai.com/node/135 <p> Microsoft(MS) recently introduced <a href="http://search.live.com/cashback">cashback</a> on your purchases through participating merchants if you find your items through MSN's Live search. Given that Google has been <a href="http://www.searchenginejournal.com/google-search-share-for-april-up-again-why-are-we-not-surprised/6954/">gaining</a> search shares again and again, it's not surprising that people view Microsoft's move as desperate. Well, they are trying something that have been proven to work by <a href="http://www.ebates.com">Ebates</a>, <a href="http://www.fatwallet.com">Fatwallet</a>. </p> <p> Basically, MS has nothing much to lose in this cashback program. They are betting that price-sensitive consumers in this recession period will want to save a few more bucks via cashback. With a <a href="http://advertising.microsoft.com/advertising/cashback?s_int=us_20080521_hp_live-search-cashback_001">CPA-based pricing model</a>, MS hopes E-commerce retailers will increase their spend on advertising through Live when they see more leads through Live and good conversion rates/ROI(return on investment). MS is just giving up a little bit of income to potentially increase their search market share and e-commerce's advertising spend. </p> <p class="awTags_TagLinks">Tags: <a href="tags/9">google</a> <a href="tags/42">live</a> <a href="tags/152">search</a> <a href="tags/231">msn</a> <a href="tags/232">cashback</a> </p> google live search msn cashback Mon, 26 May 2008 18:34:57 -0700 http://www.kai-mai.com/node/32 <p>You can have some fun with Microsoft's live.com which just went live.</p> <p>Click <a href="http://ideas.live.com/ErrorPage.aspx?ErrorCode=3&amp;Prg=Windows%20live.%20%20please%20visit%20kai-mai.com%20for%20gmail%20invitations%20instead">here</a> to see a fun message. In case you don't see anything fun because they fix it already, here's<br /> <a href="http://kai-mai.com/system/files?file=windows_live_fun_message.jpg">the screen capture</a></p> <p>The trick is found at <a href="http://digg.com/security/Windows_Live_Injected">digg.com</a>.</p> <p>I am amused by the use of this kind of trick to display an error message at live.com, which is supposed to provide web 2.0 services to combat Google. Isn't that Microsoft has been emphasizing on security for a long...long time? It seems Windows Live just made phishers' life easier.</p> <p class="awTags_TagLinks">Tags: <a href="tags/41">windows</a> <a href="tags/42">live</a> <a href="tags/43">security</a> </p> windows live security Wed, 11 Jan 2006 00:30:20 -0800