media
Celebrity, Mass Media in Love with Twitter
A couple of weeks ago, I was listening to a news radio station on the road. Shaq was asked why he loves to tweet. Shaq's response was: what he says to media often gets interpreted wrong or manipulated. Twitter gives him the most direct way to communicate with fans. No media can stand between him and fans to mis-interpret, mis-represent what he tweets.
On the same drive, I listened to a music station. The host asked people to follow the station on Twitter and tweet about the songs they'd like to be played.
The other night, I was watching sportscenter on ESPN. The two hosts were commenting on a sports story and were talked about the tweets fans sent them on the story.











