small_business
Twitter vs. Yelp for Small Business Owners
Submitted by kai on Fri, 2009-06-19 17:23. ::
On May 19th 2009, I attended the workshop Online Marketing & Social Media for Small Businesses hosted during San Francisco Small Business Week. Twitter and Yelp were among the presenters to try to convince small business owners about the values of their services. Twitter didn't do it convincingly. On contrast, Yelp did a better job.
The room for the event was almost full of people. Most of them are small business owners that took valuable time off to learn about online and social media marketing. So instead of the typical Sillicon valley Meetup where majority of people are technology-centric or so-called xyz media experts, these are the non-typical-valley-users trying to use whatever tools to improve their bottom line.
