]> http://www.kai-mai.com/tags/brand Nodes containing the tag brand en http://www.kai-mai.com/node/163 <p> Looks like it's trendy to talk about <a href="http://www.marketingpilgrim.com/2009/01/twitter-is-a-cash-cow-in-the-making.html">how Twitter can make money</a>. There are already <a href="http://www.alleyinsider.com/2009/1/11-twitter-business-plans-for-your-review">user-contributed business plans</a> for Twitter. </p> <p> I haven't looked into details of all these plans/blogs. But I do have some thoughts about how I'd go about monetizing Twitter as if I am Twitter's product manager: </p> <p> First, I'd just forget about conventional online advertising(CPC/CPM). </p> <ul> <li> people are on twitter to have conversations. If you are an advertiser that only cares about getting people off Twitter and go to your site, you don't really use Twitter's conversation workflow to market. You are working against Twitter users' behavior. </ul> <p class="awTags_TagLinks">Tags: <a href="tags/124">twitter</a> <a href="tags/331">product_management</a> <a href="tags/332">monetization</a> <a href="tags/333">data</a> <a href="tags/334">brand</a> <a href="tags/335">monitor</a> </p> twitter product_management monetization data brand monitor Mon, 02 Feb 2009 23:41:31 -0800