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 <title>Kai Mai&#039;s Blog - Take Back the Web - Nodes for cpc</title>
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 <description>Nodes containing the tag cpc</description>
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 <title>Who believes SpyFu&#039;s CPC and Ad Budget Estimates?</title>
 <link>http://www.kai-mai.com/node/161</link>
 <description>&lt;p&gt;
SpyFu.com is a pretty nice tool to check who competes with whom on paid search with what keywords.  It also tries to guess CPC and daily ad budget for a domain or keyword.
&lt;/p&gt;
&lt;p&gt;
Here are the two articles trying to make sense of SpyFu&#039;s magic:
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt; &lt;a href=&quot;http://www.seoptimise.com/blog/2008/09/4-ways-fool-your-competitors-using-spyfu.html&quot;&gt;4 Ways to Fool Your Competitors Using SpyFu&lt;/a&gt;
&lt;li&gt; &lt;a href=&quot;http://www.seoptimise.com/blog/2008/09/the-small-but-great-spyfu-experiment.html&quot;&gt;The Small (but Great) SpyFu Experiment&lt;/a&gt;
&lt;/ul&gt;
&lt;p&gt;
My guess is that SpyFu probably uses &lt;a href=&quot;https://adwords.google.com/select/main&quot;&gt;Google AdWords Traffic Estimator&lt;/a&gt; to get CPC, daily click volume, ad position estimates and do some estimation on daily ad budget.
&lt;/p&gt;
&lt;p class=&quot;awTags_TagLinks&quot;&gt;Tags: &lt;a href=&quot;tags/150&quot;&gt;adwords&lt;/a&gt; &lt;a href=&quot;tags/153&quot;&gt;ppc&lt;/a&gt; &lt;a href=&quot;tags/319&quot;&gt;sem&lt;/a&gt; &lt;a href=&quot;tags/325&quot;&gt;spyfu&lt;/a&gt; &lt;a href=&quot;tags/326&quot;&gt;cpc&lt;/a&gt; &lt;a href=&quot;tags/327&quot;&gt;quality_score&lt;/a&gt; &lt;a href=&quot;tags/328&quot;&gt;competitive_analysis&lt;/a&gt; &lt;/p&gt;</description>
 <category domain="http://www.technorati.com/tag">adwords</category>
 <category domain="http://www.technorati.com/tag">ppc</category>
 <category domain="http://www.technorati.com/tag">sem</category>
 <category domain="http://www.technorati.com/tag">spyfu</category>
 <category domain="http://www.technorati.com/tag">cpc</category>
 <category domain="http://www.technorati.com/tag">quality_score</category>
 <category domain="http://www.technorati.com/tag">competitive_analysis</category>
 <pubDate>Mon, 26 Jan 2009 19:25:52 -0800</pubDate>
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