]> http://www.kai-mai.com/tags/sem Nodes containing the tag sem en http://www.kai-mai.com/node/161 <p> SpyFu.com is a pretty nice tool to check who competes with whom on paid search with what keywords. It also tries to guess CPC and daily ad budget for a domain or keyword. </p> <p> Here are the two articles trying to make sense of SpyFu's magic: </p> <ul> <li> <a href="http://www.seoptimise.com/blog/2008/09/4-ways-fool-your-competitors-using-spyfu.html">4 Ways to Fool Your Competitors Using SpyFu</a> <li> <a href="http://www.seoptimise.com/blog/2008/09/the-small-but-great-spyfu-experiment.html">The Small (but Great) SpyFu Experiment</a> </ul> <p> My guess is that SpyFu probably uses <a href="https://adwords.google.com/select/main">Google AdWords Traffic Estimator</a> to get CPC, daily click volume, ad position estimates and do some estimation on daily ad budget. </p> <p class="awTags_TagLinks">Tags: <a href="tags/150">adwords</a> <a href="tags/153">ppc</a> <a href="tags/319">sem</a> <a href="tags/325">spyfu</a> <a href="tags/326">cpc</a> <a href="tags/327">quality_score</a> <a href="tags/328">competitive_analysis</a> </p> adwords ppc sem spyfu cpc quality_score competitive_analysis Mon, 26 Jan 2009 19:25:52 -0800 http://www.kai-mai.com/node/158 <p> In case you have too much money to experiment or to spend, you can use Google Adwords' default match type broad match. </p> <ul> <li> <a href="http://www.websitemagazine.com/content/blogs/posts/archive/2008/12/30/save-money-on-ppc-ad-campaigns.aspx">Save Money on PPC Ad Campaigns</a> <li> <a href="http://searchengineland.com/dont-get-duped-by-google-and-yahoo-match-typing-11382.php">Don’t Get Duped By Google And Yahoo! Match Typing</a> <li> <a href="http://searchengineland.com/sem-news-the-ultimate-guide-to-search-marketing-optimization-broad-match-or-not-14406.php">SEM News, The Ultimate Guide To Search Marketing Optimization, &amp; Broad Match Or Not?</a> </ul> <p class="awTags_TagLinks">Tags: <a href="tags/9">google</a> <a href="tags/150">adwords</a> <a href="tags/153">ppc</a> <a href="tags/317">broad_match</a> <a href="tags/318">match_type</a> <a href="tags/319">sem</a> </p> google adwords ppc broad_match match_type sem Mon, 05 Jan 2009 11:58:30 -0800