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 <title>Kai Mai&#039;s Blog - Take Back the Web - Nodes for clickriver</title>
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 <title>First Look at Clickriver - Amazon&#039;s Pay Per Click(Sponsored Link) Advertising Program for Service Providers</title>
 <link>http://www.kai-mai.com/node/151</link>
 <description>&lt;p&gt;
&lt;a href=&quot;https://clickriver.com/&quot;&gt;Clickriver Ads&lt;/a&gt;, the sponsored links program from Amazon, 
lets &lt;a href=&quot;https://clickriver.com/advertiser/login/cat&quot;&gt;service providers&lt;/a&gt; reach active shoppers on Amazon.com via pay per click advertising.  For example, for a lawyer, he can advertise his service targeting users in his region that browses and searches for legal books on Amazon.  Amazon has a good &lt;a href=&quot;https://clickriver.com/advertiser/login/howitworks&quot;&gt;&amp;quot;How it works&amp;quot;&lt;/a&gt; page. 
&lt;/p&gt;
&lt;p&gt;
Here&#039;s my impression with Clickriver:
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt; Clickriver structures your ppc marketing with the hierarchy of campaigns and ads.  * A campaign with a daily budget can hold multiple ads.   
&lt;/ul&gt;
&lt;p class=&quot;awTags_TagLinks&quot;&gt;Tags: &lt;a href=&quot;tags/9&quot;&gt;google&lt;/a&gt; &lt;a href=&quot;tags/27&quot;&gt;yahoo&lt;/a&gt; &lt;a href=&quot;tags/38&quot;&gt;amazon&lt;/a&gt; &lt;a href=&quot;tags/150&quot;&gt;adwords&lt;/a&gt; &lt;a href=&quot;tags/153&quot;&gt;ppc&lt;/a&gt; &lt;a href=&quot;tags/231&quot;&gt;msn&lt;/a&gt; &lt;a href=&quot;tags/283&quot;&gt;service&lt;/a&gt; &lt;a href=&quot;tags/284&quot;&gt;clickriver&lt;/a&gt; &lt;a href=&quot;tags/285&quot;&gt;panama&lt;/a&gt; &lt;a href=&quot;tags/286&quot;&gt;adcenter&lt;/a&gt; &lt;a href=&quot;tags/287&quot;&gt;advertising&lt;/a&gt; &lt;/p&gt;</description>
 <category domain="http://www.technorati.com/tag">google</category>
 <category domain="http://www.technorati.com/tag">yahoo</category>
 <category domain="http://www.technorati.com/tag">amazon</category>
 <category domain="http://www.technorati.com/tag">adwords</category>
 <category domain="http://www.technorati.com/tag">ppc</category>
 <category domain="http://www.technorati.com/tag">msn</category>
 <category domain="http://www.technorati.com/tag">service</category>
 <category domain="http://www.technorati.com/tag">clickriver</category>
 <category domain="http://www.technorati.com/tag">panama</category>
 <category domain="http://www.technorati.com/tag">adcenter</category>
 <category domain="http://www.technorati.com/tag">advertising</category>
 <pubDate>Mon, 22 Dec 2008 15:52:01 -0800</pubDate>
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