First Look at Clickriver - Amazon's Pay Per Click(Sponsored Link) Advertising Program for Service Providers

Mon, 22 Dec 2008 15:52:01 -0800

Clickriver Ads, the sponsored links program from Amazon, lets service providers reach active shoppers on Amazon.com via pay per click advertising. For example, for a lawyer, he can advertise his service targeting users in his region that browses and searches for legal books on Amazon. Amazon has a good "How it works" page.

Here's my impression with Clickriver:

Clickriver structures your ppc marketing with the hierarchy of campaigns and ads. * A campaign with a daily budget can hold multiple ads.

Tags: google yahoo amazon adwords ppc msn service clickriver panama adcenter advertising

Microsoft Has Nothing to Lose on MSN's Live Search Cashback Program

Mon, 26 May 2008 18:34:57 -0700

Microsoft(MS) recently introduced cashback on your purchases through participating merchants if you find your items through MSN's Live search. Given that Google has been gaining search shares again and again, it's not surprising that people view Microsoft's move as desperate. Well, they are trying something that have been proven to work by Ebates, Fatwallet.

Basically, MS has nothing much to lose in this cashback program. They are betting that price-sensitive consumers in this recession period will want to save a few more bucks via cashback. With a CPA-based pricing model, MS hopes E-commerce retailers will increase their spend on advertising through Live when they see more leads through Live and good conversion rates/ROI(return on investment). MS is just giving up a little bit of income to potentially increase their search market share and e-commerce's advertising spend.

Tags: google live search msn cashback

Kai Mai's Blog - Take Back the Web - Nodes for msn

First Look at Clickriver - Amazon's Pay Per Click(Sponsored Link) Advertising Program for Service Providers

Microsoft Has Nothing to Lose on MSN's Live Search Cashback Program