ppc

SpyFu.com is a pretty nice tool to check who competes with whom on paid search with what keywords. It also tries to guess CPC and daily ad budget for a domain or keyword.

Here are the two articles trying to make sense of SpyFu's magic:

• 4 Ways to Fool Your Competitors Using SpyFu
• The Small (but Great) SpyFu Experiment

My guess is that SpyFu probably uses Google AdWords Traffic Estimator to get CPC, daily click volume, ad position estimates and do some estimation on daily ad budget.

Tags: adwords ppc sem spyfu cpc quality_score competitive_analysis

In case you have too much money to experiment or to spend, you can use Google Adwords' default match type broad match.

• Save Money on PPC Ad Campaigns
• Don’t Get Duped By Google And Yahoo! Match Typing
• SEM News, The Ultimate Guide To Search Marketing Optimization, & Broad Match Or Not?

Tags: google adwords ppc broad_match match_type sem

Clickriver Ads, the sponsored links program from Amazon, lets service providers reach active shoppers on Amazon.com via pay per click advertising. For example, for a lawyer, he can advertise his service targeting users in his region that browses and searches for legal books on Amazon. Amazon has a good "How it works" page.

Here's my impression with Clickriver:

• Clickriver structures your ppc marketing with the hierarchy of campaigns and ads. * A campaign with a daily budget can hold multiple ads.

Tags: google yahoo amazon adwords ppc msn service clickriver panama adcenter advertising

According to Clikz's post Google Ports AdWords Listings to Its Mobile Search Product: "Google will run listings free on Google Mobile Search pages through November 18. As of November 19, SEM buyers will have to opt out through the campaign summary page or pay for mobile clicks. While it is said ads will run across both the Web and mobile platforms, an e-mail sent to AdWords customers indicated that only ads with landing pages adaptable to mobile handsets will qualify for disbursement to the mobile search product." Here's the FAQ from Google.

Tags: google adwords mobile search ppc analytics tracking