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Microsoft Has Nothing to Lose on MSN's Live Search Cashback Program
Microsoft(MS) recently introduced cashback on your purchases through participating merchants if you find your items through MSN's Live search. Given that Google has been gaining search shares again and again, it's not surprising that people view Microsoft's move as desperate. Well, they are trying something that have been proven to work by Ebates, Fatwallet.
Basically, MS has nothing much to lose in this cashback program. They are betting that price-sensitive consumers in this recession period will want to save a few more bucks via cashback. With a CPA-based pricing model, MS hopes E-commerce retailers will increase their spend on advertising through Live when they see more leads through Live and good conversion rates/ROI(return on investment). MS is just giving up a little bit of income to potentially increase their search market share and e-commerce's advertising spend.
Google is Evil: Your PPC Campaigns opt in Mobile Search Network by Default starting November 19, 2007
According to Clikz's post Google Ports AdWords Listings to Its Mobile Search Product: "Google will run listings free on Google Mobile Search pages through November 18. As of November 19, SEM buyers will have to opt out through the campaign summary page or pay for mobile clicks. While it is said ads will run across both the Web and mobile platforms, an e-mail sent to AdWords customers indicated that only ads with landing pages adaptable to mobile handsets will qualify for disbursement to the mobile search product." Here's the FAQ from Google.
