China Mobile's Mobile Market(App Store) Report for Nov, 2009 - No Advertising Allowed in Apps

Submitted by kai on Wed, 2010-02-24 18:07. ::

I've meant to write about China Mobile's Mobile Market(aka "app store") Report for Nov, 2009 when it first came out.

I finally got the chance!

Mobile Market has a approval process. The approval rate in Nov is 49.66%. 40.17% of the rejection was due to basic functionality not working. 29.84% of the rejection was because of apps not conforming to Mobile Market's standards.

One of Mobile Market's standards is no advertising inside apps(see page 6 of the report). Chinese don't have the habit of paying for software & apps. So China Mobile just shuts down one possible revenue stream for developers.

For any indie developer dreaming of making some money in China, keep dreaming(and don't go there). China is a very different and huge market. Without coverage device coverage, you are not going to get a return on your app development.

Tags: china mobile china-mobile app-store

kai's blog

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